Cisco announced on Jan. 26, 2012 a field replacement program for Cisco UCS B440 Blade Servers.  Cisco Field Notice FN – 63430 describes the problem as a failure of a MOSFET, or Metal–Oxide–Semiconductor Field-Effect Transistor, power transistor on the blade server that can cause the component to overheat and emit a short flash which could lead to complete board failure.  According to Cisco.com, Cisco is directly contacting UCS B440 Blade Server customers and will replace UCS B440 Blade Servers currently deployed at customer sites.  Cisco is making UCS B440 Blade Server hardware modifications, and a hardware replacement program has been launched.

To identify the affected systems and any available workaround, please visit the Cisco Field Notice at http://www.cisco.com/en/US/ts/fn/634/fn63430.html

Hot off the presses is the latest IDC worldwide server market revenue report for Q3 2011. The gist of the report is that while some of the numbers are slightly adjusted, really not much has changed in the blade server market.

Revenue growth for the entire server market (all servers, not just blade servers) slowed considerably showing only 4.2% year over year growth bringing in $12.7 billion. Growth in the world of servers continues but this marks the slowest growth rate for any quarter since Q1 2010. IDC believes that overall server sales will continue to decelerate due to weakening economic conditions around the globe. “After nearly two years of steady revenue growth, the server market began to decelerate in Q3 2011 as demand stabilized for many system categories,” said Matt Eastwood, group VP and general manager. Incidentally, IBM and HP are both holding steady, tied for the #1 spot in revenue share, at 29.8%.

When looking at the blade server market specifically, growth was steady for Q3 2011 but not as explosive as Q2 2011. IDC reports “solid growth” in the quarter with a revenue increase of 16.4% year over year (vs 26.9% growth in 2Q11). Shipments increased 2.4% (vs 6.2% reported growth for 2Q11). One thing that hasn’t changed since last quarter is that 89% of all blade revenue is driven by x86 systems. Also, blade server sales representing  20.8% of all x86 server revenue. This shows continued steady growth for the blade server segment but that the pace may be slowing slightly.

#1 market share: HP managed to hold the majority margin moving to 51.0% in Q3 2011 from 51.9% in Q2 2011.

#2 market share: IBM continues to see its margin chipped away slightly down to 18.5% in Q3 2011 from 19.1% in Q2 2011.

#3 market share: Cisco’s disruptive market penetration seems to have slowed at 10.7% overall compared to a solid 10% in Q2 2011.

#4 market share: Even Dell dropped slightly to 7.2% revenue share from 8.2% last quarter.

In looking at the totals, the top four vendors represented 87.4% of the revenue share in the blade servers market which is actually down 2% from last quarter. Cisco grew revenue share by less than 1% which means that some of the displacement of the remaining top vendors is not accounted for. Does this mean there may be some new players in the “others” category that we should be watching? Without a detailed breakdown it’s hard to tell but I’ll definitely be looking forward to comparing the numbers next quarter to see if the trend continues. It could, after all, just be a factor of the margin of error in the statistics.

According to Jed Scaramella, research manager, Enterprise Servers at IDC, “Blade systems represented the fastest growing segment in the server industry and now account for 16.0% of total server revenue – a historic high.”

Probably the most interesting aspect of the report is the introduction of hyper-scale servers. “Hyper-scale servers are designed for large scale datacenters with streamlined system designs that focus on performance, energy efficiency, and density.” This sounds like the mantra for blade servers with the main difference being the lack of management and high availability capabilities at the hardware level. Basically these represent the miles of simple, rack mount commodity servers used by the likes of Google and Facebook. This is a $428 million dollar server segment and growing.

For the full IDC report covering the Q2 2011 Worldwide Server Market, please visit IDC’s website at http://www.idc.com.

In case you haven’t heard, “cloud” discussions are here to stay and everyone has their own recommendations for you to start building your cloud environment, but which is best for you?  Intel has created the “Intel® Cloud Builders” program aimed at making it easier for you to build, enhance and operate cloud infrastructure.

The Intel® Cloud Builders site is a collection of Cloud Design architectures resources from all of the major vendors like Cisco, EMC, Dell, HP and IBM.  Once you understand your cloud requirements then you can filter through the architectures based on one or more of the following:

1) Usage Models

• Infrastructure as a Service (IaaS)
• Policy-Based Power Management
• Scale-out Storage
• Trusted Compute Pools
• Unified Networking
• Client-Aware (self-service)

2) Cloud Computing Categories

• Build and Simply Your (existing) Cloud
• Improve Efficiency
• Enhance Security

3) Preferred Ecosystem Partner (allows you to pick your preferred hardware or software vendor)

While the site provides useful information, it is still limited.  For example a search in “all Dell” within the Content Library returns 3 documents; “all Cisco” returns 1 document and “all HP” returns 2 documents.  I see really good potential for this site, but Intel and their Ecosystem Partners are going to need to provide more documentation.  I would also like to see Intel introduce a filtering category that allows you to choose between rack servers and blade servers. 

Overall, I would give the site a 3 out of 5, so if you are looking for a resource to help you with your cloud design, check out Intel® Cloud Builders at http://www.intelcloudbuilders.com/

I was recently on one of those calls from HP “checking in”. If you are an HP customer you may know these calls start off with something like “We know you spent money on HP last quarter so how many people from this company will have to pester you until you buy more stuff from us?” One of the things the HP rep mentioned towards the end the process, however, is that until October HP is now offering a free blade enclosure with the purchase of four HP BL460′s.  I have to admit, I haven’t talked to anyone about the gritty details yet but this sounds awfully familiar to the promotion that IBM is having that was reported here earlier this month. I did some research online and found a few links with various versions (or at least descriptions) of this offer including one for UK customers that is about to expire:

Link 1
Link 2

Incidentally, I did some poking around directly on the HP site and found no advertisements or even mention of the “free chassi” promotional offer.   It seems to be a weak promotion if there’s nothing to indicate that it even exists. Regardless, does this mean that Dell is next? Does this mean that Cisco UCS is more disruptive than the HP, IBM or Dell are letting on or is it simply a case of corporate “me too”? Seems like a silly bandwagon to jump on given that most of the cost is not in the chassis, but in the I/O modules. Give away a free enclosure with a pair of Flex-10 modules installed and then you’ll have my undivided attention, Mr. HP. Kudos.

Chris is a contributor and author for BladesMadeSimple.com and in his day job is a Systems Architect for Clackamas County in Oregon and an HP customer.  The opinions expressed in his writings do not ncessarily reflect those of BladesMadeSimple or Chris’ employer.  Follow Chris on Twitter @sysgeekguy.

Many people get confused as to why so many I/O modules are needed within a given blade chassis.  The basic concept is simple (in most cases) – for each port you need on a given blade server, you need to have a corresponding I/O module.  For example, if you need 4 NICs, you’re going to need 4 Ethernet modules (in most cases.)  In today’s post, I thought I would keep it simple and publish the I/O diagrams of Cisco, Dell, HP and IBM chassis.  Of course, I am human and “have been known to make mistakes – from time to time” so please feel free to correct me on any errors you see.  Enjoy.

(Updated 8/3/2011 – fixed Dell M1000e Full Height I/O Diagram)

If you are like me, you are constantly referring to manufacture web sites for product specs, available options, etc.  Today, I’ve put together a list of web sites that will help streamline your search.  Since links change and new ones get added, I’ve put out a “helpful links” tab at the top of my blog as well for you to reference and bookmark.  As I get recommendations from my readers, I’ll update the “helpful links” tab, so be sure to add it to your favorites.

Cisco QuickLinks – http://ciscoquicklinks.com/

Cisco UCS 3 D Model – http://www.cisco.com/en/US/prod/ps10265/ps10279/ucs_kaon_model_preso.html

Cisco UCS 5100 Blade Chassis – http://www.cisco.com/en/US/products/ps10279/index.html

Cisco B-Series Blade Servers – http://www.cisco.com/en/US/products/ps10280/index.html

Cisco UCS Manager – http://www.cisco.com/en/US/products/ps10281/index.html

Cisco UCS Site Preparation Guide – http://www.cisco.com/en/US/docs/unified_computing/ucs/hw/site_prep/guide/siteprep_tech_specs.html

Manage your Cisco UCS via iPhone App;  SiMU Lab (Simple iPhone Management of UCS) – http://itunes.apple.com/nl/app/simu-lab/id385832700?mt=8

Cisco UCS Emulator Download – http://developer.cisco.com/web/unifiedcomputing/ucsemulatordownload
 

Dell blade solutions (main page) – http://content.dell.com/us/en/enterprise/blade-server-solutions.aspx

Dell M1000e Product Page – http://www.dell.com/us/en/enterprise/servers/pedge_m1000e/pd.aspx?refid=pedge_m1000e

Dell PowerEdge M1000e Technical Guidebook (PDF) - http://www.dell.com/downloads/global/products/pedge/en/server-poweredge-m1000e-tech-guidebook.pdf

Dell Blade Server Product Page – http://content.dell.com/us/en/enterprise/blade-server-solutions-dell-m-series-blade-servers.aspx

Dell Technical Guidebook for the M610 Blade Server (PDF) – http://www.dell.com/downloads/global/products/pedge/en/server-poweredge-m610-tech-guidebook.pdf

Dell Technical Guidebook for the M710 Blade Server (PDF) – http://www.dell.com/downloads/global/products/pedge/en/server-poweredge-m710-tech-guidebook.pdf

Dell M-Series I/O Solutions Guide (PDF) – http://www.dell.com/downloads/global/products/pedge/en/blade_io_solutions_guide_v1.2_jn.pdf

Dell M1000e Technical Whitepaper (PDF) – http://www.dell.com/downloads/global/products/pedge/en/poweredge-m1000e-white-paper-en.pdf

Power Distribution Whitepaper for M1000e Chassis (PDF) – http://www.dell.com/downloads/global/products/pedge/en/pe_m1000e_selection_whitepaper.pdf

Dell Systems Management Consoles Product Page – http://content.dell.com/us/en/enterprise/dcsm-dell-consoles.aspx

Dell Tech Center (single site for Dell technical info, demos, blogs) – http://www.delltechcenter.com/

Dell Power Planning Calculator – http://www.dell.com/content/topics/topic.aspx/global/products/pedge/topics/en/config_calculator?c=us&cs=555&l=en&s=biz

HP BladeSystem Main Page – http://h18004.www1.hp.com/products/blades/bladesystem/index.html

DDR3 Memory Configurator – http://h18004.www1.hp.com/products/servers/options/tool/hp_memtool.html

HP BladeSystem Enclosures Main Page – http://h18004.www1.hp.com/products/blades/components/enclosures/c-class/index.html

HP Proliant Server Blades Main Page – http://h10010.www1.hp.com/wwpc/us/en/sm/WF02d/3709945-3709945-3328410.html

HP Blade Interconnects Main Page – http://h18004.www1.hp.com/products/blades/components/c-class-interconnects.html

HP Configurator Tool – http://h30099.www3.hp.com/eGlue/eco/begin.do

HP Server / Software Demo Site (recorded demos) – http://h20324.www2.hp.com/SDP/Content/Booth.aspx?ID=63

HP BladeSystem Power Sizer – http://h71019.www7.hp.com/ActiveAnswers/cache/347628-0-0-0-121.html

NEW  IBM System x Mobile App: http://www-03.ibm.com/systems/x/resources/mobileapp/

IBM Support site for Fixes and Downloads:  http://www-933.ibm.com/support/fixcentral/

IBM BladeCenter H Power Recommendation Document (from BladesMadeSimple.com) – PDF, 440kb

IBM Power Guide  – http://www-03.ibm.com/support/techdocs/atsmastr.nsf/WebIndex/WP101706

IBM BladeCenter Benchmarks – http://www-03.ibm.com/systems/bladecenter/resources/benchmarks/results/

IBM BladeCenter Main Page – http://www-03.ibm.com/systems/bladecenter/hardware/

IBM BladeCenter Chassis Product Page – http://www-03.ibm.com/systems/bladecenter/hardware/chassis/index.html

IBM Blade Server Product Page – http://www-03.ibm.com/systems/bladecenter/hardware/servers/

IBM BladeCenter I/O Module Product Page – http://www-03.ibm.com/systems/bladecenter/hardware/openfabric/ethernet.html

IBM BladeCenter Interoperability Guide – http://www-947.ibm.com/support/entry/portal/docdisplay?brand=5000020&lndocid=MIGR-5073016

IBM BladeCenter Products and Technology Redbook – http://www.redbooks.ibm.com/Redbooks.nsf/RedbookAbstracts/SG247523.html

IBM BladeCenter and System x Reference Documents (xREF) – http://www.redbooks.ibm.com/Redbooks.nsf/pages/xref?Open

IBM Standalone Solutions Configuration Tool (SSCT) – http://www-947.ibm.com/support/entry/portal/docdisplay?brand=5000008&lndocid=MIGR-62168

IBM Server Configuration and Options Guide HTML – http://www-947.ibm.com/support/entry/portal/docdisplay?brand=5000008&lndocid=SCOD-3ZVQ5W

If I’ve missed any important websites, please let me know in the comments below and I’ll add them.

May 24, 2011  - IDC came out with their 1Q 2011 worldwide server market revenue report today showing that Cisco has finally entered the market standings with a 3rd place standing at 9.4% factory revenue share .  IDC’s findings also showed that both HP and IBM decreased their blade server market share from Q4 2010.

According to IDC, worldwide server sales (all servers, not just blade servers) for 1Q 2011 increased 12.1 % year over year to $11.9 billion in factory revenues. IDC also reported the blade server market accelerated and continued its strong growth in 1Q with revenue increasing 23.8% year over year with shipments increasing to 5.4% compared to 1Q 2010.  Overall, blade servers represent 15.2% of the quarterly worldwide server revenues.  Interestingly enough, 90% of all blade revenue is driven by x86 systems, a segment in which blades now represent 20.5% of all x86 server revenue.

Here’s a summary of the top 4 blade server market share (based on factory revenue share):

#1 market share: HP decreased their market share from 53.4% in Q4 2010 to 50.0% in Q1 2011

#2 market share: IBM decreased their market share from 28.1% in Q4 2010 to 20.2% in Q1 2011.

#3 market share: Cisco at 9.4% in Q1 2011

#4 market share: Dell at 8.2% in Q1 2011

HP maintains the #1 market share spot now holding an impressive 50% of all blade server factory revenue market share.  An interesting observation, though, is that both HP and IBM have fallen over the past 12 months when compared to Q1 2010.  As you can see in the chart, HP dropped 6.2% market share and IBM fell 3.4% market share year-over-year.  Is this contributed to Cisco’s entry into the market place? 

According to Jed Scaramella, research manager, Enterprise Servers at IDC, “After several years of being a highly consolidated market where the top 3 vendor accounted for over 80% of blade revenue, the recent entry of Cisco has introduced a viable new competitor to the market.”  While the quantities of Cisco UCS customers were not mentioned into the IDC report, according to Cisco’s Omar Sultan’s blog (http://blogs.cisco.com/datacenter/they-were-wrong-about-ucs-what-else-are-they-wrong-about/) , there are 3,820 customers as of Cisco’s 2nd Fiscal Quarter 2011.

For a full summary of the IDC Quarterly Server Tracker report, visit my other blog at:
http://corus360.com/company/blog/idc-shows-hp-as-the-server-leader-for-q1-2011

If you’ve been reading this blog over the past six months, you’ll know that I’ve continued to bust on Cisco for not providing market share numbers after selling their UCS product line for two years.  I believe the wait is now over.

I’m hearing rumours that this next week (May 23 – 27, 2011) we should finally be seeing Cisco’s UCS market share numbers.  From what I’m hearing, the numbers are going to be very positive for Cisco.  To be perfectly clear, I have not heard of any official market share numbers, but I know that IDC should be releasing their Q1 2011 Blade Market Share numbers next week so if the rumours are right, we’ll see Cisco on their chart.  I’ve heard from an unofficial source that Cisco sold about ~17,000 blade servers in Q1, 2011.  If this turns out to be true, I am not sure that Cisco UCS will be in the #3 blade server spot as Cisco’s CEO, John Chambers, commented in a Cisco Financial Analyst Conference in Q4 of 2010: http://blogs.cisco.com/ar/john_chambers_discusses_ucs_market_share__wow/ 

Since I’m not an analyst, I can only wait until next week when “hopefully” the curtain will be lifted and we’ll finally get to see what the true story is behind Cisco UCS’ market share.

Stay tuned…

“A year from now the difference will be (Cisco) UCS (Unified Compute System) is dead and we have had phenomenal market share growth in the networking space…And customers are thrilled and partners are making a lot of money.” – Randy Seidl, VP of the Americas, Enterprise Servers Storage and Networking,  HP (April 26, 2010)

 
This was a quote found in CRN’s article a year ago, today,  from Randy Seidl, HP’s senior vice president of the Americas, Enterprise Servers Storage and Networking, who was tasked in leading the charge against Cisco.  Needless to say, it’s a year later, and Cisco UCS is still around but with much question around how much market share they own since they’ve yet to release market data to IDC or Gartner. 

Why Hasn’t Cisco Failed?
I’m not a market analyst – just a guy with a passion for talking blade servers, so my opinion as to why Cisco didn’t fail, as predicted by HP, is as much of a guess as anyone would have.  I can only speak on what I observe:

1. Cisco has PASSION- I firmly believe that in order to succeed, you must have desire.  Whether you are promoting blade servers or virtualization software, if you don’t believe in your product, no one will.  No matter who you talk to at Cisco, they will tell you that UCS is the best product on the market.  I haven’t seen that passion in any other vendor lately.  Perhaps other vendors could learn a thing or two from Cisco’s employees.
2. Cisco’s UCS Management is Unique - if you spend any amount of time watching Cisco demonstrate their management of the UCS, you will see that it’s a unique way of handling blade server resources.  Rather than try to explain, I encourage you to take a look at M. Sean McGee’s blog post from a few weeks ago: http://www.mseanmcgee.com/2011/04/the-cisco-ucs-advantage-series/

Now that we see that Cisco UCS isn’t going to die, what do they need to succeed in winning the blade server market share?  Here’s an excerpt from a blog post I wrote in January:

———–

The following are my recommendations / suggestions for Cisco.  The intention is not to bash anyone at Cisco, but to provide an outsider’s perspective of what I think needs to happen if Cisco wants to increase their UCS blade server market share.

Focus on Product Branding.  When you ask people what “ProLiant” is, a majority of the people know it is an HP server brand.  On the contrary, ask people what “UCS” is and fewer people know.  Why?  Partially because HP has been in the server space for many years, but it’s also due to a lack of branding by Cisco.  Sure, everyone knows the name Cisco – even commoners (people outside of the data center) recognize the logo from TV shows like 24 and movies.  Cisco does a GREAT job of getting the company name out, but needs to focus on getting the UCS brand out there a little more.

Create Public Configuration and Reference Tools.  I’m a hands-on type of guy, and when I want to see what my server options are, I want to go to the manufacturers’ web sites and configure the systems myself.  IBM has a nice stand-alone product configuration tool, while HP and Dell have great web-based tools that can help you design a blade server system.  When it comes to reference tools, HP has QuickSpecs while IBM has a very informative Redbooks collection.  However when we look at Cisco, the details and list price of a UCS configuration is held within the arms of the Cisco sales teams or Certified Partners.  I don’t quite understand the reasoning of this, but if Cisco shared their tools and materials to the general public it could increase the interest in the product.

—————–

To read my entire blog post, go to
http://bladesmadesimple.com/2011/01/what-cisco-has-to-do-to-win-the-blade-server-market/

So what do you think?  Will Cisco UCS survive or was HP’s prediction just a little early?  Let me know what you think in the comments below.

Cisco announced today the refresh of their UCS B440 M2 and B230 blade servers with the newly announced Intel Xeon E7.  The Cisco UCS B440 M2 is a full-width blade that offers up to 4 Xeon E7-4800 processors and 32 memory slots, for up to 512GB RAM, as well as 4 hot-swap drive bays.  Since the server is a full-width blade, it will have the capability to handle 2 dual-port mezzanine cards for up to 40 Gbps I/O per blade.  Each Cisco UCS 5108 Blade Server Chassis can house up to four B440 M2 servers (maximum 160 per Unified Computing System). 

The Cisco UCS B230 M2 offers 32 DIMM slots handling up to 256GB of RAM, 2 x Intel E7-2800 CPUs and 2 x hot-swap drives, all within a half-width form factor.  Each Cisco UCS 5108 Blade Server Chassis can house up to eight B230 M2 servers (a maximum of 320 per Cisco Unified Computing System). 

Specific speeds of the Intel Xeon E7 CPUs being offered by Cisco were not available at the time of this writing.  Availability is unknown but expected to be around late Q2 2011.

For more details about Cisco UCS blade servers, visit Cisco’s web site at:
http://www.cisco.com/en/US/products/ps10280/index.html

For more information on the Intel Xeon E7 Product Family, click here.